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Paragon
Free for coaches · unlimited clients

Run your whole coaching
business from one app.

Programming with automatic PR detection, macro coaching, weekly photo check-ins and messaging — under your own brand, on your own subdomain. Clients see your name on the app, not ours.

No credit card · Plus ($24.99/mo) adds video uploads + white-label
app.paragon-strength.com/coach
PARAGON
Clients
Library
Messages
Revenue
Clients
24 active
R
Reggie T.
Cut • 12 wks
ON TRACK
D
Dana P.
Reverse • 8 wks
CHECK-IN
O
Omar H.
Bulk • 16 wks
ON TRACK
K
Kaylin B.
Flex • 4 wks
NEW
R
Reggie Torres
Cut • Week 8 of 12
On Track
Weight
182.4 lbs
-1.8
Body Fat
14.2 %
-0.6
LBM
156.5 lbs
+0.3
Protein195g
Carbs210g
Fat58g
0+
Exercises with demo videos
0+
Foods in the search + barcode database
$0
Unlimited clients, forever
The platform

Everything a coaching business needs, in one place.

No add-ons to buy, no per-client pricing, no separate app for nutrition.

01

Workout programming

Build multi-week programs from a 1,500+ exercise library. Progression sticks across weeks so you're not retyping sets. Pull a template from your library, edit a few cells, send it.

02

Type a program like you'd text it

Paste “Bench 4x8 @ 185 RPE 8” and it becomes structured sets, reps, and loads your client logs against. Rep ranges, supersets, circuits, tempo, %1RM — the parser reads them all. Years of old programs come over without retyping a cell.

03

PR detection + history

Every set logged feeds a per-exercise history with auto-detected PRs. Five years from now, you'll see the exact rep your client first broke 405.

04

Macro coaching

Set each client's daily protein, carbs, fat, and calorie targets. They log every meal against them in the app. Adjust a number and it's on their phone before they finish breakfast.

05

Your own branded app (Plus)

With Plus, claim a subdomain like yourname.paragon-strength.com, add your logo and brand color, and clients see your brand from sign-up to dashboard. The app installs to their phone with your icon and your splash screen. Ours stays out of sight.

06

Check-ins + photos

Weekly check-ins with photos, measurements, body comp, and side-by-side comparisons. One roster view shows who's checked in and who's gone quiet.

07

Coach + client messaging

Threaded chat with push notifications, read receipts, and broadcasts. No more switching to texts.

The parser

Write it like a note. Ship it as a program.

Rep ranges, supersets, circuits, RPE, rest, tempo and %1RM — read automatically. Years of old programs come over without retyping a cell.

What you type
What your client gets
A1Bench Press
4 × 6RPE 8rest 2:30
A2Chest Supported Row
4 × 8
Incline Dumbbell Press
3 × 10-12
Coach view · client view

You write it once. They train from it.

No exporting, no PDFs, no re-keying into a second app. The program your client opens on their phone is the one you just saved.

Coach · desktop
Marcus Bell · Upper A
+
app.paragon-strength.com/coach/training
PARAGON
Clients
Check-ins
Library
Marcus Bell· Upper A · Week 3FREE TEXT
Bench Press4 × 6 · RPE 8
Chest Supported Row4 × 8
Incline Dumbbell Press3 × 10-12
Client · phone
9:41
Upper A
Week 3 · Wednesday
Bench Press4 × 6 · RPE 8
—
—
—
—
Chest Supported Row4 × 8
—
—
—
—
Incline Dumbbell Press3 × 10-12
—
—
—
0 of 11 sets
Nutrition

Set the targets. They log against them.

Protein, carbs, fat and calories per client, per day. They search a 200,000-food database or scan a barcode. Change a number and it’s on their phone before they finish breakfast.

0/ 210g
Protein
0/ 240g
Carbs
0/ 70g
Fat
A meal-prep container of chicken, rice, chickpeas, broccoli and carrots
Meal 2 · Lunch
44P62C14F
9:41
Today
1,610 kcal left
Chicken, rice, broccoli
610
Greek yogurt + berries
240
Whey + banana
310
Who it's for

Built for the coaching, not the admin.

Online, in person, or both. Strength, physique, general population — one roster, one program library, one place your clients look.

A coach cueing a lifter through a deadlift set-up
Coaching
A coach spotting a barbell bench press
Programming
Prepared meals of salmon, asparagus, shrimp and sweet potato
Nutrition
A trainer guiding an older client through dumbbell curls
Every client
A trainer correcting a client's form on a cable machine
Form checks
Plus · white-label

Your clients open your app. Not ours.

Claim yourname.paragon-strength.com, add your logo and brand colour, and Paragon disappears. It installs to their phone with your icon and your splash screen.

9:41
PUSH DAY A
W1
W2
W3
W4
Bench Press
4x8 @ 185 lbs • RPE 8
✓
Incline DB Press
3x10 @ 70 lbs • RPE 8
✓
Cable Flyes
3x12 @ 30 lbs • RPE 7
Lateral Raises
4x15 @ 20 lbs • RPE 7
Tricep Pushdown
3x12 @ 45 lbs • RPE 8
9:41
Good morning
Bri
1,610
calories
✓ Trained✓ Macros✓ Water✗ Cardio
WEIGHT TREND
-2.4 lbs
Weekly Check-in
Due tomorrow
Start
9:41
TODAY'S PLAN
1,610
cal left
Meal 1 • Breakfast520 cal
Eggs, Oats, Berries
Meal 2 • Lunch610 cal
Chicken, Rice, Avocado
Meal 3 • Post-Workout480 cal
Whey, Banana, PB
128g
P
162g
C
41g
F
Getting started

Three steps, no migration project.

01

Sign up free

Create your account and your invite link is ready in about a minute — no card, no setup project. Put your own logo, color, and subdomain on the app anytime with Plus.

02

Invite your clients

Clients sign up through your link and fill out your intake form. The app they land on already carries your name.

03

Coach from one place

Program, review check-ins, and message everyone from a single dashboard, with each client's full lift history a tap away.

Pricing

Free for coaches. Actually free.

Unlimited clients and every coaching tool on the free plan. One optional add-on.

Free
$0/mo
Unlimited clients, every coaching tool
No card required
Everything included
  • Custom intake form builder with reusable templates
  • Workout calendar + reusable program library
  • Free-text program import (paste it, it's structured)
  • Real-time check-ins, messaging, and progress photos
  • Per-exercise lift history + auto PR detection
  • Bloodwork tracking + competition prep + peak-week tools
  • Health Connect wearable sync (Android)
  • Knowledge base + recipe library
  • Native Android app + full web app
  • Email + push notifications
  • All future updates included
PlusMost popular
$24.99/mo
Everything in Free, plus:
Cancel anytime
  • Client video uploads
  • White-label (your logo, colors, app name)
Everything included
  • Custom intake form builder with reusable templates
  • Workout calendar + reusable program library
  • Free-text program import (paste it, it's structured)
  • Real-time check-ins, messaging, and progress photos
  • Per-exercise lift history + auto PR detection
  • Bloodwork tracking + competition prep + peak-week tools
  • Health Connect wearable sync (Android)
  • Knowledge base + recipe library
  • Native Android app + full web app
  • Email + push notifications
  • All future updates included
FAQ

What coaches ask first.

Nope. The app is free for coaches — unlimited clients, every coaching tool, no card required. You only add a card if you upgrade to Plus.

Your invite link is ready in about a minute.

Unlimited clients, every coaching tool, no card required.