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Privacy Policy

Last updated October 4, 2026

Paragon Strength Nutrition ("Paragon", "we", "us") makes Paragon, a platform that fitness coaches use to work with their clients. This policy covers the Paragon app at app.paragon-strength.com, the coach-branded versions of it, our Android app, and our website at paragon-strength.com (together, the "App").

Coaches on Paragon are independent professionals, not Paragon employees. When you work with a coach, your coach decides what to ask you and reviews what you share. We provide and secure the software, and we handle your information as described here.

At a glance

1. Information we collect

Your account

Your name, email address, password and whether you are a coach or a client, and when you agreed to our Terms of Service and which version. Your password is stored only as a secure hash by our sign-in provider; we never see it. You can also add a phone number, an Instagram handle and a profile photo.

Coaching information you provide

Health Connect (Android, optional)

If you connect Google Health Connect, we read steps, distance, active calories burned, exercise sessions and weight. See Section 7.

Coach information

Profile details, bio, logo, brand colors and app name; the images you choose for your clients' app, such as the splash screen, wallpaper and card backgrounds, which your clients see; your public landing page, including any testimonials and photos you publish; your web address; and your Paragon Plus subscription status. If you bill clients through Paragon, Stripe collects your identity and bank details directly; we store only your Stripe account ID and its status.

Information about people without an account

Collected automatically

2. How we use information

We do not sell your information, do not use your account or coaching information for advertising, and do not use it to train AI models. We do not make decisions about you that have legal or similarly significant effects based solely on automated processing.

3. Who can see your information

WhoWhat they can see
YouEverything you have entered.
Your coachYour coaching information: intake, check-ins, photos, food and training logs, videos, health records, messages, gym check-ins and Health Connect data. Your coach can also export your data and create progress reports from it.
Other clients and other Paragon usersNone of your coaching information. If your coach adds you to a group chat, the other people in that group (your coach and the clients your coach added) see your first name and last initial and the messages you send there; nothing else from your profile is shared with them. If you choose to join your gym's leaderboard, other members of that gym see your first name, last initial and points (see Section 6). Equipment you report is shared without your name, and the name, city and address of a gym you add are visible so others can find it.
Paragon administratorsAccount and coaching information when needed to provide support, keep the App secure or investigate abuse.
Service providersOnly what each needs to do its job; see Section 4.

If your coach pauses (archives) your account, nothing is deleted and your coach keeps access to your history. What happens when a coach releases you, or leaves Paragon, is covered in Section 10.

In a group chat, anyone can report a message to the coach who runs the group, or hide another member's messages from their own view. The coach can delete any message and remove people. When a message is deleted its text is erased. If you leave a group, messages you sent stay in it until you or the coach delete them; if you are removed from a coach's client list or delete your account, the messages you sent in their groups are deleted.

If you move to a different coach, your coaching records move with you and your former coach can no longer see them. Your former coach keeps the messages the two of you exchanged and any private notes they wrote. Those messages stay in your account and are included when you export your data, though the chat screen shows only your conversation with your current coach.

For coaches: other coaches cannot see your profile or email address. Your clients see the name, photo and branding you choose to show them, and your landing page is public. If you sign up through another coach's referral link, that coach sees your display name and whether you have paid for Plus yet, so they know when their free month is due, and you see their display name.

We may disclose information if the law requires it, to protect someone's safety, or as part of a merger or sale of our business, in which case this policy would continue to apply to your information.

4. Service providers

These companies process information on our behalf, only to provide their service to us.

ProviderWhat they doWhat they receive
SupabaseDatabase, sign-in, file storage and server functions (United States)All account and coaching information
VercelHosts the App and websiteTechnical request data such as IP address and browser
StripePayments for Paragon Plus, coaching packages and programs, and coaches' payout accountsName, email, payment details (entered directly with Stripe; we never see full card numbers) and account IDs. For coaching packages and programs the coach is the seller and Paragon receives a platform fee of 4%, or 3% for coaches on Paragon Plus
ResendSends emailName, email address and the email's content, which for check-in notifications to your coach includes details such as weight, body fat and notes
AnthropicAI features (Claude)The information described in Section 5
Bunny.netStores and streams uploaded videosThe video file and its upload date. Video titles do not include names
Google Firebase Cloud MessagingDelivers Android notificationsYour device's notification token and the notification text
Your browser's push serviceDelivers browser notificationsEncrypted notification content it cannot read
PostHogUsage analytics (United States)The usage information described in Section 1
SentryError monitoring (United States)Technical error details, with email addresses, sign-in tokens and account IDs removed
YouTube (Google)Plays exercise demo videos, using YouTube's privacy-enhanced mode (youtube-nocookie.com)When a demo loads, your IP address and browser details. In this mode YouTube does not use the view to personalize your YouTube experience, but once a video plays it may store information in your browser under Google's privacy policy
Open Food Facts and USDA FoodData CentralFood and barcode lookupsThe barcode or search words only
Google Maps Platform (Places)Finds gyms by name when you search for oneThe words you type in the gym search, sent from our server. Google does not receive your account details, your location or your device's IP address
Meta (Facebook)Measures our advertising on our marketing website, paragon-strength.com, only. It never runs in the App or on coaches' sitesWhen you visit the marketing website and have not opted out: the pages you view, whether you click to sign up, your IP address, browser details and a Meta cookie. Meta can link this to a Facebook or Instagram account you are signed in to and use it under its own privacy policy. Nothing you enter in the App is sent
jsDelivr and Google Cloud StorageDeliver software used for video analysis on your deviceStandard download requests; the video is analyzed on your device and is not sent to them

5. AI features

Some features use Claude, an AI model from Anthropic, to help with coaching. They run only when you or your coach use them:

To do this, the information the feature needs is sent to Anthropic. Depending on the feature, that can include body stats, check-ins and measurements, training and injury history, recent messages with your coach, menstrual cycle notes, and for lab features the uploaded report together with medical conditions, medications and supplements.

Your name is not sent. The App refers to you as "the client" and adds your first name back into the result before your coach sees it. Words you or your coach wrote, such as a message being replied to or a check-in note, are sent as written, so a name that appears in them is sent too.

Anthropic uses this information to return a result. Under its commercial terms it does not use it to train its models. AI output is a suggestion for your coach to review. It is not medical advice.

6. Location and gym check-ins

If you set a home gym, you can check in when you train there. To confirm you are actually at that gym, the App asks your device for its precise location: its GPS coordinates and how accurate that reading is.

When we read your location

What we keep

Who can see it

Your choices

Location data is never sold, never shared with third parties, never used for advertising and never used to train machine-learning models. It is stored with our database provider (Supabase) under the same protections as the rest of your account.

7. Google Health Connect

On Android you can choose to connect Google Health Connect. With your permission we read these data types and nothing else: steps, distance, active calories burned, exercise sessions, and weight. We do not read heart rate, sleep or any other Health Connect data type, and we never write to Health Connect.

We use this data to show you and your coach your daily activity and an estimate of the calories you burn. You see today's steps and calories burned on your Today screen and under Profile, and your recent days and workouts in your activity history. When the device reports no active calories, the App estimates them from your steps, distance and body weight and labels the number as an estimate.

Each time the App reads your data on your phone, it saves the daily totals for the last 7 days to your account: steps, distance and active calories, and for each exercise session its type, start time, duration, calories and distance. That is so your coach can see them, your activity history can show them, and the same numbers appear when you open the App in a browser. It is stored with the rest of your coaching information and shared only with your coach. We do not sell it, use it for advertising or use it to train AI models.

Weight readings, for example from a smart scale, become your daily weigh-in on your Today screen. We save at most one reading a day (the first of the day) to your account, and never replace a weight you typed in yourself.

Our use of information received from Health Connect complies with the Health Connect Permissions policy, including its Limited Use requirements.

You can stop sharing at any time in your device's Health Connect settings. Deleting your account deletes the Health Connect data we have stored.

8. Information stored on your device

We do not use advertising cookies or advertising pixels in the App or on coaches' sites. Our marketing website, paragon-strength.com, uses the Meta Pixel to measure which of our ads bring coaches to it, as described in Section 4. Visitors in the EEA, UK and Switzerland are asked first and it does not load unless they agree. Everyone else can turn it off with Your privacy choices at the bottom of the website, and it stays off for any browser that sends a Global Privacy Control signal. Exercise demo videos play from YouTube in its privacy-enhanced mode, and YouTube can store information in your browser once a video plays, as described in Section 4.

9. Emails and notifications

We send emails about your account and coaching, such as invitations, reminders, password resets, coach replies, payment notices and, for coaches, new sign-ups, check-ins, inquiries, client payments and digests. We do not send marketing emails.

10. How long we keep information

We keep your information while your account is active, with one exception:

Form-check videos

A form-check video a client uploads is deleted 120 days after it was uploaded, unless their coach chooses to keep it. Before then, the coach sees the date it will be deleted. This applies to videos uploaded from September 24, 2026 on. Exercise demo videos a coach uploads are not deleted this way.

When you delete your account

Deletion starts immediately when you confirm it. Your account, coaching information, photos, files and uploaded videos are deleted at that time, and any subscriptions are cancelled. If a storage provider fails to delete a file, it is no longer linked to your account, and we delete it when we find it. Some records are kept afterwards:

When your coach releases you

The coaching information tied to that coaching relationship, including check-ins, logs, messages, health records and gym check-ins, is deleted immediately. Your login remains so you can work with another coach, and photos and videos you uploaded stay in your account until you delete it (form-check videos are still deleted 120 days after upload, as described above). Your former coach may keep records they need for their own business, such as payment records and notes they wrote.

When your coach leaves Paragon

If your coach deletes their account, your account and coaching records stay, and a new coach can invite you. Your messages with that coach, and their private notes and templates, are deleted with their account.

Inquiries and invitations

Inquiries sent through a coach's landing page are kept until the coach deletes them. Invitation records stay with the coach who sent them, and are removed if that coach later releases the person they invited.

11. Security

Some content is public by design: profile photos and the images a coach publishes on their landing page or sign-in screen can be viewed by anyone with the link. Uploaded videos are streamed from links that are not published or searchable, but anyone who has a video's link can play it.

No system is perfectly secure. If a breach affects your information, we will notify you as the law requires.

12. Your choices and rights

California residents

You have the right to know what personal information we collect and how we use it, to delete it, to correct it, and to not be discriminated against for exercising these rights. We do not sell personal information, and we use sensitive information only to provide the service. The Meta Pixel on our marketing website (not the App) can count as "sharing" for cross-context behavioral advertising: you can opt out with Your privacy choices at the bottom of the website, and we treat a Global Privacy Control signal as that opt-out. You can use an authorised agent to make a request.

EEA, UK and Switzerland

We process information to provide the service you signed up for; with your consent for health information and optional features such as location and Health Connect; and for our legitimate interests in keeping the App secure and improving it. You can access, correct, delete, restrict or object to processing, ask for your data in a portable format, withdraw consent at any time without affecting earlier processing, and complain to your local data protection authority.

To make a request, email admin@paragon-strength.com. We may need to confirm your identity, and we respond within the time the law requires, usually within 30 days.

13. Where information is stored

Our database and file storage are in the United States. Some providers in Section 4 process information in other countries. If you use the App from outside the United States, your information is transferred there. For transfers from the EEA, UK and Switzerland we rely on the Standard Contractual Clauses or other safeguards approved for that purpose.

14. Children

The App is for adults aged 18 and over and is not directed to children. If you believe someone under 18 has an account, email us and we will delete it.

15. Changes to this policy

When we update this policy, we change the date at the top. If a change materially affects how we handle your information, we will tell you in the App or by email before it takes effect.

16. Contact

Questions or requests about privacy: admin@paragon-strength.com. For questions about how your coach uses your information, you can also ask your coach.